When a buyer asks an AI where to buy, does it name you?
More car buyers now ask an AI tool or Google’s AI answer for “the best used car dealer near me”. We check what those answers say about your yard, whether it’s accurate, and fix what’s holding you back.
A new service from Pitch & Panel, Sydney. We have no testimonials yet and we won’t invent any. We can’t guarantee that any AI tool will mention you; we show you what we find and what to change.
Buyers ask a question. One answer comes back.
A search used to return ten links. Now many searches return a single written answer that names two or three businesses. If that answer leaves you out, or gets your hours or phone number wrong, the buyer never sees your site.
Named, or not
For questions like “used car dealer in Revesby” or “sell my car for cash near me”, the answer names a handful of yards. We show you who was named and why you were or weren’t.
Accurate, or not
These tools read your site, Google profile and directories. When your phone, hours or address differ between them, the answer can be wrong or skip you.
Fixable
Most gaps are small and technical: page titles, missing business data on the page, a missing sitemap line. The fixes are specific and you can see the effect.
Six things, each one verifiable.
Every item in your report links to the page, listing or answer it came from, so you can open it and see it yourself.
Real customer questions
The questions your buyers type: “best used car dealer in [suburb]”, “where to buy a used [model]”, “sell my car for cash”. Word for word, dated.
Accuracy against your facts
We compare what each answer says with the phone, hours, address and offer you confirm to us. Wrong or stale details are flagged with the source.
Business details across the web
Your site, Google listing, dealer directories and social profiles. Name, phone, address and hours should match everywhere.
Structured data on your site
Whether your pages state who you are and where in a standard format: dealer type, address, hours, licence number. Google says it isn’t required for its AI answers, but it keeps your details consistent for every tool that reads them.
Crawler access
robots.txt, sitemap, and whether your site or host is blocking Google or the AI crawlers you want reading it. Google says a page must be crawlable and indexed to appear in its AI answers. A common, checkable issue is a robots.txt rule that blocks Bing — here is a 2-minute check.
Reviews and local competitors
Review volume and recency compared with the yards that were named instead of you (three named competitors in the Audit + Fix Pack).
A free one-page Quick Look at your yard.
Email us your dealership name and website. We run three questions your buyers would actually ask, record what an AI search assistant answers, check it against your real details, and send back one page with the top fixes. No cost, no obligation, no phone call.
We use public information only, and reply within two business days. AI answers vary run to run, so we date everything we record.
Start with the check. Add the fixes if you want them.
Fixed prices in Australian dollars. Paid securely by card through Stripe. You choose, we deliver by email.
Visibility Check
The fast, essential read on where you stand.
What’s included
- 10 real customer questions, run through public AI search tools and Google
- Answers logged word for word, with sources and dates
- Accuracy check against the details you confirm
- Crawler access, sitemap and structured-data checks
- 1-page scorecard with your top 5 fixes, in priority order
- Turnaround
- 3 business days from your intake details
- You get
- A PDF scorecard plus the full evidence log of every answer we recorded
- Access needed
- None. We use public information only
Audit + Fix Pack
The full picture, with the fixes done or ready to paste.
What’s included
- Everything in the Visibility Check, with 25 real customer questions across the main buyer intents instead of 10
- 3 named local competitors compared side by side
- Full written report with evidence for every finding
- Fixes implemented, or handed over as paste-ready code: page titles, consistent business details, structured data, Google Business Profile wording, crawler access
- One walkthrough by email
- Answers to your follow-up questions by email for 14 days
- Turnaround
- 7 business days from your intake details and any site access
- You get
- A full report PDF, a log of every change made, and a file of paste-ready code and copy
- Access needed
- An editor invite to your website, or you paste the code yourself. No passwords shared
Optional: A$149 a month re-check. What’s included each month: the same questions re-run in public AI tools and Google, logged with dates, and a short written report on what changed, what’s wrong and the one fix to do next. No access needed. Available after either tier, cancel any time, no lock-in.
For a Google profile clean-up, a complete local clean-up, or a monthly Local Care Plan, see the full packages page. Every package lists exactly what is included.
This is a new service. Here is what that means.
We would rather tell you now than have you find out later.
- No testimonials or client logos yet. We’ve built the sample audit so you can judge the work itself.
- No guarantees about rankings. AI tools decide what they say. We improve the inputs they read.
- Answers vary. We record what we saw, with the date, and tell you which tools were used.
- Public information only. We never ask for your passwords. For the Fix Pack, we only edit your site if you give us access, or we hand you the code.
Questions dealers ask us.
Is this a real, established agency?
No, and we won’t pretend otherwise. This is a new service. We have no client case studies or testimonials yet, so we haven’t put any on this page. What we do offer is work you can check: every finding in your report is something you can open and verify yourself, and our sample audit shows exactly what that looks like.
Which AI tools do you check?
We run your questions through public AI search tools and Google, and the report lists exactly which ones were used, on what date, and the exact wording of each question and answer. AI answers vary run to run and between tools, so we record what we saw and when. We do not claim to see inside any tool’s private ranking.
Is there a free option?
Yes. Email us your dealership name and website and we’ll run a free one-page Quick Look: three questions your buyers would ask, what an AI search assistant answered, whether it was accurate, and the top fixes. No cost, no obligation. Other free dealer audit tools exist too; what the paid versions add is the full run, evidence for every finding, a competitor comparison and the fixes done for you.
Do I need an llms.txt file?
Probably not, and we won’t sell you one as a fix. Google’s own guidance says you don’t need llms.txt or other special AI files to appear in its AI answers (Google Search Central). What does matter is that your site is crawlable, your business details match everywhere, and your listings say specific things.
Can you guarantee that AI tools will recommend my yard?
No. Nobody honestly can. We can show what is being said about you today, correct what is wrong or missing on the sources these tools read, and give you a prioritised fix list. Whether a tool then names you is up to that tool.
What do you need from me?
Your dealership name, website address and suburb, three local competitors you care about, and a reply confirming your correct phone, hours and address. For the Audit + Fix Pack we also need either access to edit your site or someone who can paste in the code we hand over.
How long does it take?
The Visibility Check is delivered by email within 3 business days of receiving your intake details. The Audit + Fix Pack is delivered within 7 business days of receiving your intake details and any site access we need. Turnaround for the other packages is listed on the packages page.
What if I’m not happy with it?
If we can’t deliver what this page describes, or the report doesn’t match the description, we’ll refund you in full. Nothing in our terms limits your rights under the Australian Consumer Law.
Do I need to change my website platform?
No. The fixes work on the dealer website platforms we’ve looked at, including the common dealer-stock platforms. If a fix isn’t possible on your platform, we’ll say so and offer the closest alternative.
What is the optional A$149 a month?
A monthly re-check of the same questions and a short written change report. It’s optional, offered after your audit, and you can stop any time. There is no lock-in. A fuller monthly option, the Local Care Plan at A$449 a month, is listed on the packages page.
Do you sell or share my information?
No. We use the details you give us to do the work, and nothing else. See the privacy page for the short version.
Not sure it’s for you? Just ask.
Email us a question, or your dealership’s name and we’ll tell you honestly whether a check is worth your money. A real person reads every message.
Prefer to see it first?
Our sample audit shows exactly what you’d receive, including the real questions we ran, the sources, and paste-ready fixes. It is based on public information about one independent dealer and is labelled as a sample.